AUTO AZ

A bold automotive identity, built around precision and motion.

An identity with drive.
From the wordmark to the world.

AUTO AZ typography using Maison Neue Extended and Inter

AUTO AZ business cards in green and dark grey beside a car wheel

AUTO AZ automotive campaign layout with white typography over a green car

AUTO AZ packaging concept applied to an automotive product container

AUTO AZ branded black lanyard on green with automotive photography

AUTO AZ branded wristband designs in white, green and dark grey

AUTO AZ illuminated building signage mockup

AUTO AZ · 2020 · Client: Unix Auto Kft.

PROJECT AT A GLANCE

DisciplineBrand identity & visual design

ClientUnix Auto Kft.

Year2020

The project

AUTO AZ is an automotive brand identity project for Unix Auto Kft. The work brings a consistent visual language to the wordmark, communication and branded applications.

The visual direction

A forward-leaning wordmark gives the identity a sense of movement. Vivid green, dark grey and white establish the core palette, with pink as an accent. Maison Neue Extended and Inter balance expressive headlines with clear supporting text. Automotive photography connects the system to its subject.

My role & credits

Brand identity and visual design by Márk Kertész. Client: Unix Auto Kft. The showcase includes logo construction, colour and typography guidelines, and application mockups for stationery, packaging, merchandise and signage.

NEXT PROJECTLogo Collection 2016–18

GOOD WORK STARTS WITH A CONVERSATION

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Open to full-time roles where brand craft and product thinking meet.

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Let’s make
what’s next.

Something
in mind?